K-pop Singer and Actress Kim Sejeong Named Global Brand Ambassador for ‘REJURAN’ and ‘REJURAN COSMETICS’

PharmaResearch Co., Ltd. (CEO Jihoon Sohn) announced that singer and actress Kim Sejeong has been named the new global brand ambassador for its flagship brands REJURAN® and REJURAN® COSMETICS.

PharmaResearch explained that REJURAN’s brand philosophy centered on supporting the skin’s inherent recovery potential aligns closely with Kim Sejeong’s distinctively healthy, bright energy. Since debuting as a member of the K-pop group I.O.I, she has built strong popularity with audiences while expanding her career across K-dramas, variety shows and musical theater.

Starting in March, PharmaResearch plans to launch a global advertising campaign featuring Kim Sejeong across multiple channels, including TV, outdoor media and digital platforms, both in Korea and internationally. The company expects the campaign to further expand engagement with younger consumers in their 20s and 30s as well as global audiences.

REJURAN has continued to show steady growth as a leading brand in Korea’s skin booster market. Backed by strong trust from both medical professionals and consumers for its efficacy and safety, the brand has expanded its presence to more than 50 countries worldwide, including markets across Asia, Europe and the Middle East. REJURAN COSMETICS has also strengthened its presence in the premium derma-cosmetics market, driven by the growing global popularity of K-beauty.